ignition, Inc. [1] is an award-winning [2] [3] [4][5][6] experience-based marketing agency headquartered in Atlanta, Georgia, USA with offices in London, New York City and Ocilla, Georgia. Leading with its commitment to environmental and social sustainability, the agency is behind some of the world’s most ambitious and famous events and campaigns, including Coca-Cola’s Olympic Games [7] consumer pavillions and Olympic Torch Relays, FIFA World Cup Trophy Tours, sponsorship activations for the Live Earth concerts (8 concerts on 7 continents) and the Blue Planet Run [8].
ignition [9] specializes in campaign management of complex events, programs and activations including online and offline experiences, global events and tours, creative services and deep expertise in sustainability and cause marketing.
History
The agency was founded in 1997 by marketing pioneers Mark “Dill” Driscoll [10][11] [12] and Susan McWhorter Driscoll [13] [14], with a mission to make a positive impact on people’s lives. The ownership team was expanded in 2009 with the addition of international marketers Mike [15] [16] and Cindy-Ann (CA) Hersom [17] [18] [19].
The independent agency remains a family-owned business [20] and is certified by the US National Women Business Owners’ Corporation (NWBOC) as woman-owned and controlled [21].
Environmental Sustainability
ignition is the first in its industry to fully integrate environmental sustainability across its work. They designed and apply the proprietary ignition Sustainability Execution Scorecard (iSES), [22] [23] [24] based on the internationally recognized BS 8901™ [25], to minimize an event’s impact to the environment [26] [27] while maximizing its social value.
Clients
ignition’s clients include Aircell , BP, Chick-fil-A, The Coca-Cola Company, Delta Air Lines, ESPN, Kia Motors and the United Nations Foundation.